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Positively Creative

Jun 22, 2017

Dorothy sits down with her newest art friend and eerily similar "twin," Sarah Baumann of Signet Sealed to talk about how Sarah's diary doodling became a full time art career by focusing on a niche.  Sarah walks us through the product process, from drawing to laying out the illustrations for different products featuring the dozens of cities she's captured.  Dorothy and Sarah hit on the highlights of the new Memphis Chapter of Tuesdays Together for Rising Tide Society. 
(9:00) House show 
(12:00) This seems like the time to try it
(13:00) Diving head first at Stationery Academy 
(16:00) Working out of a college house with roommates & at a studio vs working from home 
(19:00) How Sarah and Dorothy met and how they're twins 
(29:00) Figuring out your audience at shows 
(30:00) Ideal Client 
(31:00) back to back art shows 
(34:00) the process of products 
(45:00) South Main pop up shops
(48:00) website building & Etsy 
(50:00) Instagram stories 
(53:00) the drawing process 
(1:04:00) & Members of the Month
(1:08:00) Made By Memphis 
(1:13:00) Creative Heart Conference 
(1:35:00) Naming your brand